Privacy Policy

General Information

If you have any questions regarding data protection or the processing of personal data, please contact us via email at customerservice@eternal-london.com

Norelie.fi is committed to protecting the privacy of its customers and provides opportunities for customers to influence the processing of their data.

This privacy statement informs our customers about the processing of their personal data. To use Norelie.fi services, customers must accept the terms of this privacy statement.

The data we collect may be based on user-provided information, data observed through the use of online services, and data derived through analytics.

We use data for the following purposes:

  • To deliver an easy-to-use and secure service
  • To offer a good customer experience
  • To improve product recommendations and marketing
  • To develop customer service and e-commerce

What data can be collected about me?

User-provided or personally identifiable information:

  • Identification details such as name
  • Personal identification number for customer identification during credit contract creation
  • Passport details or other information required by customs when ordering products or services tax-free from outside the United Kingdom
  • Contact details such as address, email address, and phone number
  • Payment details, including credit agreements and other billing information
  • Location data with the customer’s consent, used for delivery time estimation
  • Email address and token used for Google, Facebook, or Microsoft login

Data observed through service usage and derived via analytics:

  • Purchase history, including ordered products and their price details
  • Delivery information, such as the chosen delivery method and delivery address
  • Product reviews
  • Online store usage and browsing data, as well as device identifiers
  • Product recommendation data and other targeted content identifiers

Providing identification, contact, and payment details is mandatory when purchasing from Eternal-London online.

The primary source of data is the user itself, although we may receive additional information from our partners, such as credit service providers. We will inform customers of any personal data received from third parties in accordance with the regulations of the GDPR (General Data Protection Regulation) within the first contact or at the latest within one month of receiving the data.

How will my personal data be used?

Personal data is used for:

  • Maintaining the customer relationship
  • Processing, delivering, and archiving orders
  • Improving the customer experience
  • Analytics and statistical purposes
  • Creating more personalized targeted content and marketing
  • Preventing misuse
  • Providing better customer service

Data is processed based on the customer relationship with Eternal-London, agreements, website usage, the customer’s explicit consent, or legal obligations.

How is my data stored and protected?

All personal data is protected from unauthorized access and accidental or unlawful destruction, alteration, disclosure, transfer, or other unlawful processing.

Eternal-London stores customer data in the United States. Data center security and the technical and procedural security of store systems are of the highest level and are provided by a major U.S.-based service provider. The servers are protected against data breaches and denial-of-service attacks.

We follow good data protection practices in handling personal data and applying techniques such as data consolidation, minimization, pseudonymization, anonymization, and encryption. The handling of personal data complies with the EU General Data Protection Regulation (GDPR) since May 25, 2018.

Access to personal data is monitored according to best practices.

Who processes my personal data?

Access to customer data is available to Eternal-London’s employees. Our staff is trained to use the data securely and ethically. Each staff member can view customer data only to the extent necessary for performing their tasks.

We use trusted partners, and data may be transferred to third parties. Contracts with all partners ensure compliance with the GDPR and other relevant legislation.

How long is my data retained?

We retain personal data only for as long as necessary to fulfill the purposes outlined in this statement. Some data may be retained longer when required by law, for example, for accounting and consumer transaction obligations.

Upon request, personal data may be deleted or anonymized in Eternal-London’s systems. Deletion and anonymization are irreversible, and we cannot restore deleted customer accounts.

Certain data may need to be retained for longer periods as required by law, for example, for accounting purposes or fulfilling consumer rights.

What rights do I have?

As a customer, you have the right to:

  • Access your personal data, including the right to receive a copy of the personal data we hold about you
  • Request correction or deletion of your personal data
  • In certain circumstances, request a restriction on processing or object to the processing of your personal data
  • Withdraw your consent if the processing is based on consent, at any time. Please note that this will not affect the legality of processing before the withdrawal of consent.

To exercise your rights, please contact our customer service. Your request must be sufficiently detailed to allow us to verify your identity. We will inform you if we are unable to fully comply with your request, for example, if we are required to retain data for legal reasons (e.g., credit records) or have a legal right to retain it.

If you believe that processing is deficient or unlawful, you have the right to file a complaint with the data protection authority.

How can I access the data stored about me in the system?

You can request the data stored about you in Eternal-London’s systems by contacting us via email at Customerservice@Eternal-London.com.

How can I influence how my data is used?

Eternal-London is committed to providing customers with the opportunity to influence how their data is processed.

You can choose whether to receive marketing, value-added services, or accept or decline various marketing communications. We are continually developing our services, so new features may be added, modified, or removed.

You can also delete your customer account at any time and request that Norelie.fi delete your data by contacting our customer service.

Note: In some cases, not all data can be deleted, and legislation may require certain customer-related data to be retained.

Do you share my personal data with third parties?

We may share necessary data with third parties to ensure delivery and for marketing purposes. Your data may also be shared with the credit provider in connection with credit decisions.

We use third-party partners for analytics and personalization. We share purchase behavior and browsing data with partners to provide you with more relevant products and offers. The data used for analytics and personalization is anonymized or pseudonymized whenever possible. Only we can link pseudonymized data to your name.

If required, we may also provide data to authorities. We will inform customers of data requests when allowed by law.

We may share data with the following third parties:

  • Analytics and statistical partners
  • Product recommendation and personalization partners
  • Email marketing partners, if you have consented to newsletters, browsing history-based communications, or product review requests
  • SMS partners when SMS marketing is permitted
  • Delivery service providers, when the delivery method involves pick-up points, nearest post offices, or home delivery
  • Payment providers when paying by card
  • Credit providers when selecting credit-based payment options
  • Invoice operators for Norelie.fi’s own invoicing
  • Product suppliers for digital licenses or direct delivery products
  • Maintenance companies for related service tasks
  • Customs when purchasing products tax-free
  • Debt collection companies for overdue invoices

Eternal-London ensures the security and protection of data during transfers and processing in accordance with the GDPR. Our third-party data processing is ensured through mechanisms like Standard Contractual Clauses, Binding Corporate Rules (BCR), the EU-US Privacy Shield, or other approved GDPR compliance methods.

Customers can limit the sharing of their data for marketing and analytics purposes.

Do you use cookies on the store website, and what are they?

Eternal-London uses cookies and other similar technologies, such as local storage, to support functionality, personalization, analytics, and targeted marketing.

Functional cookies and local storage are used for purposes such as user authentication, maintaining login sessions, delivery time estimates, and shopping cart functionality. Accepting these cookies and local storage is mandatory for these functions.

We use these technologies to improve the user experience by providing more relevant product recommendations.

Our partners use cookies for analytics and marketing purposes, such as understanding customer behavior and which products, features, or services interest our customers. This data is anonymized whenever possible.

Can this privacy statement be changed?

Due to service development and changes in legislation, we reserve the right to modify this privacy statement. We will inform registered customers of significant changes when updating the terms.

SMS Marketing

We value your privacy and the information you share regarding SMS marketing services. We use this information to send you SMS notifications (about your orders, including abandoned cart reminders), marketing offers, and transactional texts, including review requests.

Our website uses cookies to track the items you add to your cart, including when you abandon the cart. This data is used to determine when to send SMS cart reminder messages.

How can I contact you?

For questions related to privacy, data processing, or this privacy statement, you can contact us by email at Customerservice@eternal-london.com